Decomposing the degree of innovativeness – A formative measurement approach

Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review

Original language	English
Title of host publication	36th European Marketing Association Conference EMAC 2007
Publication date	2007
Publication status	Published - 2007
Event	36th European Marketing Association Conference - Reykjavik, Iceland Duration: 22 May 2007 → 25 May 2007 Conference number: 36

Conference	36th European Marketing Association Conference
Number	36
Country/Territory	Iceland
City	Reykjavik
Period	22/05/2007 → 25/05/2007

OpenUrl availability

@inproceedings{7e19dc98c220434d9c96dccddac81ed9,

title = "Decomposing the degree of innovativeness – A formative measurement approach",

author = "A Lutz and S{\o}ren Salomo and Katrin Talke",

year = "2007",

language = "English",

booktitle = "36th European Marketing Association Conference EMAC 2007",

note = "36th European Marketing Association Conference, EMAC 2007 ; Conference date: 22-05-2007 Through 25-05-2007",

}

TY - GEN

T1 - Decomposing the degree of innovativeness – A formative measurement approach

AU - Lutz, A

AU - Salomo, Søren

AU - Talke, Katrin

N1 - Conference code: 36

PY - 2007

Y1 - 2007

M3 - Article in proceedings

BT - 36th European Marketing Association Conference EMAC 2007

T2 - 36th European Marketing Association Conference

Y2 - 22 May 2007 through 25 May 2007

ER -