Decomposing the degree of innovativeness – A formative measurement approach

A Lutz, Søren Salomo, Katrin Talke

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Original languageEnglish
Title of host publication36th European Marketing Association Conference EMAC 2007
Publication date2007
Publication statusPublished - 2007
Event36th European Marketing Association Conference - Reykjavik, Iceland
Duration: 22 May 200725 May 2007
Conference number: 36

Conference

Conference36th European Marketing Association Conference
Number36
CountryIceland
CityReykjavik
Period22/05/200725/05/2007

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