Customer/User Workshops in Product development: Creating fora for collaboration between different competencies

Eva Brandt, Thomas Binder

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    In a recent product development project, we have taken part in establishing and organising a series of workshops with a group of customers/users of a future product line through out the development project. The workshops is a kind of informal meetingplace for engineering, marketing, customers, and users where different needs, preferences, and interests can be discussed. Bringing together stakeholders with different experiences and competencies can provide a highly innovative setting if we are succesful in establishing common understandings of the development task.In this paper we present and discuss experiences with this kind of collaborative fora. We have tried to demonstrate that having an on-going dialogue with users/customers also during detailed design in not only a means to keep 'the voive of the customer alive'. We have found that the workshops have an important impact on securing cohesion and compatibility between different participants in-house. In this way we believe that activities like the ones described can contribute to a better integration at the operative level in market oriented product development.
    Original languageEnglish
    Title of host publicationWorld Class Design by World Class Methods, ICED97
    Place of PublicationTampere, Finland
    PublisherTampere University of Technology
    Publication date1997
    Publication statusPublished - 1997
    EventInternational Conference on Engineering Design - Tampere, Finland
    Duration: 19 Aug 199721 Aug 1997


    ConferenceInternational Conference on Engineering Design

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