Customer Relationship Management: Software package or holistic management recipe?

Christian Koch

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Original languageEnglish
Title of host publicationProceedings the Xith International Conference of RESER on New Technologies and Services Activities. RESER
Place of PublicationGrenoble
Publication date2001
Publication statusPublished - 2001

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