| Original language | English |
|---|---|
| Title of host publication | Proceedings the Xith International Conference of RESER on New Technologies and Services Activities. RESER |
| Place of Publication | Grenoble |
| Publication date | 2001 |
| Publication status | Published - 2001 |
Customer Relationship Management: Software package or holistic management recipe?
Christian Koch
Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review