CrowdLED: Towards crowd-empowered and privacy-preserving data sharing using smart contracts

Constantinos Pouyioukka, Thanassis Giannetsos*, Weizhi Meng

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Abstract

In this research paper, we explore how Blockchain technologies and Smart Contracts can be used to fairly reward users for the data they share with advertising networks without compromising anonymity and user privacy. The novelty of using Blockchains alongside such systems is to understand and investigate how a proper and fair exchange of data can ensure that participating users can be kept secure and eliminate aggressive data collection by ad libraries; libraries that are embedded inside the code of smart-phones and web applications for monetization. There are a lot of privacy issues regarding mobile and online advertising: Advertising networks mostly rely on data collection, similar to a crowd-sensing system, but in most cases, neither consent has been granted by the user for the data collection nor a reward has been given to the user as compensation. Making a comparison between the problems identified in mobile and online advertising and the positives of the approach of using Blockchain, we propose “CrowdLED”, a holistic system to address the security and privacy issues discussed throughout the paper.

Original languageEnglish
Title of host publicationProceedings of 13th IFIP WG 11.11 International Conference Trust Management XIII
EditorsWeizhi Meng, Christian Damsgaard Jensen, Piotr Cofta, Tyrone Grandison
Number of pages15
PublisherSpringer
Publication date1 Jan 2019
Pages147-161
ISBN (Print)9783030337155
DOIs
Publication statusPublished - 1 Jan 2019
Event13th IFIP WG 11.11 International Conference on Trust Management, IFIPTM 2019 - Copenhagen, Denmark
Duration: 17 Jul 201919 Jul 2019

Conference

Conference13th IFIP WG 11.11 International Conference on Trust Management, IFIPTM 2019
CountryDenmark
CityCopenhagen
Period17/07/201919/07/2019
SeriesIFIP Advances in Information and Communication Technology
Volume563 IFIP
ISSN1868-4238

Keywords

  • Blockchains
  • Crowd-sourcing
  • Fairness
  • Online advertising
  • Privacy
  • Security
  • Smart Contracts

Cite this

Pouyioukka, C., Giannetsos, T., & Meng, W. (2019). CrowdLED: Towards crowd-empowered and privacy-preserving data sharing using smart contracts. In W. Meng, C. D. Jensen, P. Cofta, & T. Grandison (Eds.), Proceedings of 13th IFIP WG 11.11 International Conference Trust Management XIII (pp. 147-161). Springer. IFIP Advances in Information and Communication Technology, Vol.. 563 IFIP https://doi.org/10.1007/978-3-030-33716-2_12