Abstract
In this research paper, we explore how Blockchain technologies and Smart Contracts can be used to fairly reward users for the data they share with advertising networks without compromising anonymity and user privacy. The novelty of using Blockchains alongside such systems is to understand and investigate how a proper and fair exchange of data can ensure that participating users can be kept secure and eliminate aggressive data collection by ad libraries; libraries that are embedded inside the code of smart-phones and web applications for monetization. There are a lot of privacy issues regarding mobile and online advertising: Advertising networks mostly rely on data collection, similar to a crowd-sensing system, but in most cases, neither consent has been granted by the user for the data collection nor a reward has been given to the user as compensation. Making a comparison between the problems identified in mobile and online advertising and the positives of the approach of using Blockchain, we propose “CrowdLED”, a holistic system to address the security and privacy issues discussed throughout the paper.
Original language | English |
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Title of host publication | Proceedings of 13th IFIP WG 11.11 International Conference Trust Management XIII |
Editors | Weizhi Meng, Christian Damsgaard Jensen, Piotr Cofta, Tyrone Grandison |
Number of pages | 15 |
Publisher | Springer |
Publication date | 1 Jan 2019 |
Pages | 147-161 |
ISBN (Print) | 9783030337155 |
DOIs | |
Publication status | Published - 1 Jan 2019 |
Event | 13th IFIP WG 11.11 International Conference on Trust Management - Technical University of Denmark, Kgs. Lyngby, Denmark Duration: 17 Jul 2019 → 19 Jul 2019 Conference number: 13 http://ifiptm2019.compute.dtu.dk/ |
Conference
Conference | 13th IFIP WG 11.11 International Conference on Trust Management |
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Number | 13 |
Location | Technical University of Denmark |
Country/Territory | Denmark |
City | Kgs. Lyngby |
Period | 17/07/2019 → 19/07/2019 |
Internet address |
Series | IFIP Advances in Information and Communication Technology |
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Volume | 563 IFIP |
ISSN | 1868-4238 |
Keywords
- Blockchains
- Crowd-sourcing
- Fairness
- Online advertising
- Privacy
- Security
- Smart Contracts