Creativity and Strategy Development

Lene Tolstrup Sørensen, Rene Victor Valqui Vidal

    Research output: Book/ReportReportResearchpeer-review

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    Abstract

    This paper focus on how creative thinking, processes and methods can support the strategy development and planning process in organisations. First, several fundamental concepts related to both strategy development and planning are stipulated. In addition, the concept of living organisation will be discussed as well as the interaction between strategy and creativity. Then, methodological ideas to support the strategy making process are presented enhancing the use of creative methods and tools. Finally, a case study related to the development of a strategy for organisational development using creativity tools is discussed.
    Original languageEnglish
    PublisherInformatics and Mathematical Modelling, Technical University of Denmark, DTU
    Publication statusPublished - 2006

    Keywords

    • methods
    • Strategy
    • case study
    • creativity

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