TY - RPRT
T1 - Creativity and Strategy Development
AU - Sørensen, Lene Tolstrup
AU - Vidal, Rene Victor Valqui
PY - 2006
Y1 - 2006
N2 - This paper focus on how creative thinking, processes and methods can support the strategy development and planning process in organisations. First, several fundamental concepts related to both strategy development and planning are stipulated. In addition, the concept of living organisation will be discussed as well as the interaction between strategy and creativity. Then, methodological ideas to support the strategy making process are presented enhancing the use of creative methods and tools. Finally, a case study related to the development of a strategy for organisational development using creativity tools is discussed.
AB - This paper focus on how creative thinking, processes and methods can support the strategy development and planning process in organisations. First, several fundamental concepts related to both strategy development and planning are stipulated. In addition, the concept of living organisation will be discussed as well as the interaction between strategy and creativity. Then, methodological ideas to support the strategy making process are presented enhancing the use of creative methods and tools. Finally, a case study related to the development of a strategy for organisational development using creativity tools is discussed.
KW - methods
KW - Strategy
KW - case study
KW - creativity
M3 - Report
BT - Creativity and Strategy Development
PB - Informatics and Mathematical Modelling, Technical University of Denmark, DTU
ER -