Creating momentum for digital transformation without a burning platform

Verena Stingl; Marcus Lantz; Josef Oehmen

Creating momentum for digital transformation without a burning platform

Verena Stingl, Marcus Lantz, Josef Oehmen

Department of Technology, Management and Economics

Copenhagen Business School

Research output: Other contribution › Net publication - Internet publication › Communication

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Abstract

To drive your digital transformation, you need to become skilful in connecting the past, present and future in a compelling story, write Verena Stingl, Marcus Lantz and Josef Oehmen

Original language	English
Publication date	2019
Publisher	The London School of Economics and Political Science
Publication status	Published - 2019

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LSE Business Review

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http://eprints.lse.ac.uk/id/eprint/105049

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Creating momentum for digital transformation without a burning platform

Abstract

Bibliographical note

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