Creating momentum for digital transformation without a burning platform

Verena Stingl, Marcus Lantz, Josef Oehmen

Research output: Other contributionNet publication - Internet publicationCommunication

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Abstract

To drive your digital transformation, you need to become skilful in connecting the past, present and future in a compelling story, write Verena Stingl, Marcus Lantz and Josef Oehmen
Original languageEnglish
Publication date2019
PublisherThe London School of Economics and Political Science
Publication statusPublished - 2019

Bibliographical note

LSE Business Review

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