COPE-SMARTER - A decision support system for analysing the challenges, opportunities and policy initiatives: A case study of electric commercial vehicles market diffusion in Denmark

Michael Bruhn Barfod, Sigal Kaplan, Ina Frenzel, Jens Klauenberg

    Research output: Contribution to journalJournal articleResearchpeer-review

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    Abstract

    Stakeholder's strategies in encouraging wide-scale market penetration depend on their perceptions. This study focuses on perceptions of Danish practitioners in policy-making organizations regarding the perceived challenges, opportunities and policy initiatives for the majority-market adoption of electric commercial vehicles (ECVs) in commercial sector in Denmark. We propose a new four-step expert-based technique, named COPE-SMARTER, for evaluating the market diffusion of environmental friendly technologies by combining SWOT analysis and multi-criteria decision analysis (MCDA) techniques. We focus on the perceptions regarding: (i) the potential promotional strength of motivators for ECV market penetration, (ii) the severity of the technological, financial, physical and operational challenges, (iii) the efficiency of policy initiatives in encouraging the market diffusion of ECVs, (iv) the expected market penetration rates for ECVs by target year. The results show the strength of the COPE-SMARTER approach in generating a clear, coherent, and tractable evaluation. Severe challenges are financial, operational and technological, with high purchase prices being by far the most severe. The opportunities are financial and environmental, with overall savings in the long-term as the opportunity with the highest promotional strength. Effective policy initiatives are low registration fee for ECVs, state subsidies for the purchase or use of ECVs, and emission-based taxes.
    Original languageEnglish
    JournalResearch in Transportation Economics
    Volume55
    Pages (from-to)3-11
    ISSN0739-8859
    DOIs
    Publication statusPublished - 2016

    Keywords

    • Decision support systems
    • Commercial vehicles
    • Electric vehicles
    • Decision makers
    • Focus group
    • MCDA
    • SWOT

    Cite this

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    title = "COPE-SMARTER - A decision support system for analysing the challenges, opportunities and policy initiatives: A case study of electric commercial vehicles market diffusion in Denmark",
    abstract = "Stakeholder's strategies in encouraging wide-scale market penetration depend on their perceptions. This study focuses on perceptions of Danish practitioners in policy-making organizations regarding the perceived challenges, opportunities and policy initiatives for the majority-market adoption of electric commercial vehicles (ECVs) in commercial sector in Denmark. We propose a new four-step expert-based technique, named COPE-SMARTER, for evaluating the market diffusion of environmental friendly technologies by combining SWOT analysis and multi-criteria decision analysis (MCDA) techniques. We focus on the perceptions regarding: (i) the potential promotional strength of motivators for ECV market penetration, (ii) the severity of the technological, financial, physical and operational challenges, (iii) the efficiency of policy initiatives in encouraging the market diffusion of ECVs, (iv) the expected market penetration rates for ECVs by target year. The results show the strength of the COPE-SMARTER approach in generating a clear, coherent, and tractable evaluation. Severe challenges are financial, operational and technological, with high purchase prices being by far the most severe. The opportunities are financial and environmental, with overall savings in the long-term as the opportunity with the highest promotional strength. Effective policy initiatives are low registration fee for ECVs, state subsidies for the purchase or use of ECVs, and emission-based taxes.",
    keywords = "Decision support systems, Commercial vehicles, Electric vehicles, Decision makers, Focus group, MCDA, SWOT",
    author = "Barfod, {Michael Bruhn} and Sigal Kaplan and Ina Frenzel and Jens Klauenberg",
    year = "2016",
    doi = "10.1016/j.retrec.2016.04.005",
    language = "English",
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    pages = "3--11",
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    COPE-SMARTER - A decision support system for analysing the challenges, opportunities and policy initiatives: A case study of electric commercial vehicles market diffusion in Denmark. / Barfod, Michael Bruhn; Kaplan, Sigal; Frenzel, Ina; Klauenberg, Jens.

    In: Research in Transportation Economics, Vol. 55, 2016, p. 3-11.

    Research output: Contribution to journalJournal articleResearchpeer-review

    TY - JOUR

    T1 - COPE-SMARTER - A decision support system for analysing the challenges, opportunities and policy initiatives: A case study of electric commercial vehicles market diffusion in Denmark

    AU - Barfod, Michael Bruhn

    AU - Kaplan, Sigal

    AU - Frenzel, Ina

    AU - Klauenberg, Jens

    PY - 2016

    Y1 - 2016

    N2 - Stakeholder's strategies in encouraging wide-scale market penetration depend on their perceptions. This study focuses on perceptions of Danish practitioners in policy-making organizations regarding the perceived challenges, opportunities and policy initiatives for the majority-market adoption of electric commercial vehicles (ECVs) in commercial sector in Denmark. We propose a new four-step expert-based technique, named COPE-SMARTER, for evaluating the market diffusion of environmental friendly technologies by combining SWOT analysis and multi-criteria decision analysis (MCDA) techniques. We focus on the perceptions regarding: (i) the potential promotional strength of motivators for ECV market penetration, (ii) the severity of the technological, financial, physical and operational challenges, (iii) the efficiency of policy initiatives in encouraging the market diffusion of ECVs, (iv) the expected market penetration rates for ECVs by target year. The results show the strength of the COPE-SMARTER approach in generating a clear, coherent, and tractable evaluation. Severe challenges are financial, operational and technological, with high purchase prices being by far the most severe. The opportunities are financial and environmental, with overall savings in the long-term as the opportunity with the highest promotional strength. Effective policy initiatives are low registration fee for ECVs, state subsidies for the purchase or use of ECVs, and emission-based taxes.

    AB - Stakeholder's strategies in encouraging wide-scale market penetration depend on their perceptions. This study focuses on perceptions of Danish practitioners in policy-making organizations regarding the perceived challenges, opportunities and policy initiatives for the majority-market adoption of electric commercial vehicles (ECVs) in commercial sector in Denmark. We propose a new four-step expert-based technique, named COPE-SMARTER, for evaluating the market diffusion of environmental friendly technologies by combining SWOT analysis and multi-criteria decision analysis (MCDA) techniques. We focus on the perceptions regarding: (i) the potential promotional strength of motivators for ECV market penetration, (ii) the severity of the technological, financial, physical and operational challenges, (iii) the efficiency of policy initiatives in encouraging the market diffusion of ECVs, (iv) the expected market penetration rates for ECVs by target year. The results show the strength of the COPE-SMARTER approach in generating a clear, coherent, and tractable evaluation. Severe challenges are financial, operational and technological, with high purchase prices being by far the most severe. The opportunities are financial and environmental, with overall savings in the long-term as the opportunity with the highest promotional strength. Effective policy initiatives are low registration fee for ECVs, state subsidies for the purchase or use of ECVs, and emission-based taxes.

    KW - Decision support systems

    KW - Commercial vehicles

    KW - Electric vehicles

    KW - Decision makers

    KW - Focus group

    KW - MCDA

    KW - SWOT

    U2 - 10.1016/j.retrec.2016.04.005

    DO - 10.1016/j.retrec.2016.04.005

    M3 - Journal article

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    SN - 0739-8859

    ER -