Constraints and Creativity in NPD - Testing the Impact of 'Late Constraints'

Balder Onarheim, Dagný Valgeirsdóttir

    Research output: Contribution to conferenceConference abstract for conferenceResearchpeer-review

    Abstract

    The aim of the presented work is to investigate how the timing of project constraints can influence the creativity of the output in New Product Development (NPD) projects. When seeking to produce a creative output, is it beneficial to know all constraints when initiating a project, or will constraints introduced throughout a project potentially lead to a more creative output? While the relationship between constraints and creativity is fairly well studied, the question of how introducing constraints late in a project can influence creativity is still unanswered. A single factor, two level experiment was conducted, involving 12 teams of industrial designers from three different countries, each team working on two 30 minutes design tasks. In one condition all constraints were given at the start, and in the other one new radical constraint was added after 12 minutes. The output from all 24 tasks was assessed for creativity using the Consensual Assessment Technique (CAT), and a comparative within-subjects analysis found no significant different between the two conditions. Controlling for task and assessor a small but non-significant effect was found, in favor of the ‘late constraint’ condition. Thus, in the presented setup no negative impact of adding radically new constraints during a project was found, highlighting for managers that it is not crucial to a project’s creative output to have all constraints from the beginning.
    Original languageEnglish
    Publication date2017
    Publication statusPublished - 2017
    Event24th Innovation and product development management conference - Reykjavik, Iceland
    Duration: 11 Jun 201713 Jun 2017

    Conference

    Conference24th Innovation and product development management conference
    CountryIceland
    CityReykjavik
    Period11/06/201713/06/2017

    Cite this

    Onarheim, B., & Valgeirsdóttir, D. (2017). Constraints and Creativity in NPD - Testing the Impact of 'Late Constraints'. Abstract from 24th Innovation and product development management conference, Reykjavik, Iceland.
    Onarheim, Balder ; Valgeirsdóttir, Dagný. / Constraints and Creativity in NPD - Testing the Impact of 'Late Constraints'. Abstract from 24th Innovation and product development management conference, Reykjavik, Iceland.
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    Onarheim, B & Valgeirsdóttir, D 2017, 'Constraints and Creativity in NPD - Testing the Impact of 'Late Constraints'' 24th Innovation and product development management conference, Reykjavik, Iceland, 11/06/2017 - 13/06/2017, .

    Constraints and Creativity in NPD - Testing the Impact of 'Late Constraints'. / Onarheim, Balder; Valgeirsdóttir, Dagný.

    2017. Abstract from 24th Innovation and product development management conference, Reykjavik, Iceland.

    Research output: Contribution to conferenceConference abstract for conferenceResearchpeer-review

    TY - ABST

    T1 - Constraints and Creativity in NPD - Testing the Impact of 'Late Constraints'

    AU - Onarheim, Balder

    AU - Valgeirsdóttir, Dagný

    PY - 2017

    Y1 - 2017

    N2 - The aim of the presented work is to investigate how the timing of project constraints can influence the creativity of the output in New Product Development (NPD) projects. When seeking to produce a creative output, is it beneficial to know all constraints when initiating a project, or will constraints introduced throughout a project potentially lead to a more creative output? While the relationship between constraints and creativity is fairly well studied, the question of how introducing constraints late in a project can influence creativity is still unanswered. A single factor, two level experiment was conducted, involving 12 teams of industrial designers from three different countries, each team working on two 30 minutes design tasks. In one condition all constraints were given at the start, and in the other one new radical constraint was added after 12 minutes. The output from all 24 tasks was assessed for creativity using the Consensual Assessment Technique (CAT), and a comparative within-subjects analysis found no significant different between the two conditions. Controlling for task and assessor a small but non-significant effect was found, in favor of the ‘late constraint’ condition. Thus, in the presented setup no negative impact of adding radically new constraints during a project was found, highlighting for managers that it is not crucial to a project’s creative output to have all constraints from the beginning.

    AB - The aim of the presented work is to investigate how the timing of project constraints can influence the creativity of the output in New Product Development (NPD) projects. When seeking to produce a creative output, is it beneficial to know all constraints when initiating a project, or will constraints introduced throughout a project potentially lead to a more creative output? While the relationship between constraints and creativity is fairly well studied, the question of how introducing constraints late in a project can influence creativity is still unanswered. A single factor, two level experiment was conducted, involving 12 teams of industrial designers from three different countries, each team working on two 30 minutes design tasks. In one condition all constraints were given at the start, and in the other one new radical constraint was added after 12 minutes. The output from all 24 tasks was assessed for creativity using the Consensual Assessment Technique (CAT), and a comparative within-subjects analysis found no significant different between the two conditions. Controlling for task and assessor a small but non-significant effect was found, in favor of the ‘late constraint’ condition. Thus, in the presented setup no negative impact of adding radically new constraints during a project was found, highlighting for managers that it is not crucial to a project’s creative output to have all constraints from the beginning.

    M3 - Conference abstract for conference

    ER -

    Onarheim B, Valgeirsdóttir D. Constraints and Creativity in NPD - Testing the Impact of 'Late Constraints'. 2017. Abstract from 24th Innovation and product development management conference, Reykjavik, Iceland.