Communication efforts for the mattress collection test in Vejle, Hillerød, and Copenhagen

A variety of communication initiatives were tested in relation to the experiment conducted throughout 2022, where mattresses in selected municipalities were collected through collaboration with designated recycling centers in Copenhagen, Hillerød, Vejle, and Odsherred. The common elements with the collection were meetings with the involved stakeholders, posters, the use of social media, and involving employees at the recycling centers. However, assessing whether a mattress could be reused proved difficult for citizens. The employees at the recycling centers turned out to be crucial for this: Employees around the container resulted in much more successful sorting.