Combining Narrative and Numerical Simulation: A Supply Chain Case

Mette Sanne Hansen, Klaes Rohde Ladeby, Lauge Baungaard Rasmussen, Peter Jacobsen

    Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

    Abstract

    Strategic simulation is the combination of narrative and numerical simulation and can be used as a tool to support strategic decision making by providing different scenarios in combination with computer modelling. The core of the combined simulation approach (CSA) is to make it possible for decision makers to systematically test several different outputs of possible solutions in order to prepare for future consequences. The CSA can be a way to evaluate risks and address possible unforeseen problems in a more methodical way than either guessing or forecasting. This paper contributes to the decision making in operations and production management by providing new insights into modelling and simulation based on the combined narrative and numerical simulation approach as a tool for strategy making. The research question asks, “How can the CSA be applied in a practical context to support strategy making?” The paper uses a case study where interviews and observations were carried out in a Danish corporation. The CSA is a new way to address decision making and has both practical value and further expands the use of strategic simulation as a management tool.
    Original languageEnglish
    Title of host publicationProceedings of the 18th International Conference on Engineering Design : Impacting Society through Engineering Design
    Number of pages528
    VolumeVol.10 Design Methods and Tools
    PublisherDesign Society
    Publication date2011
    Pages190-199
    ISBN (Print)978-1-904670-30-8
    Publication statusPublished - 2011
    Event18th International Conference on Engineering Design : Impacting Society Through Engineering Design - Copenhagen, Denmark
    Duration: 15 Aug 201118 Aug 2011
    Conference number: 18
    http://www.iced11.org/

    Conference

    Conference18th International Conference on Engineering Design : Impacting Society Through Engineering Design
    Number18
    CountryDenmark
    CityCopenhagen
    Period15/08/201118/08/2011
    Internet address

    Keywords

    • Strategic simulation
    • Design management
    • Computer modelling
    • Corporate foresight
    • Scenario analysis
    • Process modelling

    Cite this

    Hansen, M. S., Ladeby, K. R., Rasmussen, L. B., & Jacobsen, P. (2011). Combining Narrative and Numerical Simulation: A Supply Chain Case. In Proceedings of the 18th International Conference on Engineering Design: Impacting Society through Engineering Design (Vol. Vol.10 Design Methods and Tools, pp. 190-199). Design Society.