Case study: Industrial Portfolio Management for New Products

Flemming Larsson

Research output: Book/ReportReportResearch

Abstract

This report describes the content of a case-study, which was carried out in a Scandinavian company. The purpose of the study is to identify and indicate the current company approach to portfolio management (tools, methods, and processes) for new products combined with suggestions for improvement. The study is based upon explorative interviews with six industry professionals and review of company documents combined with a literature review.
Original languageEnglish
Place of PublicationKøbenhavn
PublisherDansk Industri, Virksomhedsudvikling
Edition2
Number of pages37
Publication statusPublished - 2004

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