Can objects provide a means to support effective management of new product development? An exploratory study

Burcu Felekoglu, Anja Maier, James Moultrie

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Abstract

The aim of this paper is to contribute to the existing literature on communication and interaction in new product development (NPD) and boundary objects (BOs). The role and perception of BOs to span internal boundaries, such as functional and hierarchical are investigated with an exploratory study in a medium-sized, high technology firm. This paper, first gives the motivation for exploring BOs in NPD. Then the relevant schools of thoughts are introduced and research gaps in the prior knowledge are identified. This is followed by an exploratory empirical study which aimed to investigate the perception and role of BOs in NPD in practice and to better understand their importance. Findings from the empirical study indicated that in the context of incremental innovation and structured stage-gate NPD process, stakeholders perceive BOs primarily as documents to support the NPD process and build managerial confidence. NPD process mandated the creation of many documents that whilst helping the firm span hierarchical boundaries, were less effective across functional boundaries. Thus, much time and effort expanded on reporting and approval and less on integration between functions. These findings emphasised the need for supporting the management of NPD process with more effective BOs. Future work further to address the issue concludes the paper.
Keyword: Innovation management,New product development,Communication,Boundary object,Artefacts,Design
Original languageEnglish
Title of host publicationCan objects provide a means to support effective management of new product development?
Publication date2009
Publication statusPublished - 2009
Externally publishedYes
Event16th International Product Development Management Conference - Twente, Netherlands
Duration: 7 Jun 20099 Jun 2009
http://www.eiasm.org/frontoffice/event_announcement.asp?event_id=602

Conference

Conference16th International Product Development Management Conference
CountryNetherlands
CityTwente
Period07/06/200909/06/2009
Internet address

Cite this

Felekoglu, B., Maier, A., & Moultrie, J. (2009). Can objects provide a means to support effective management of new product development? An exploratory study. In Can objects provide a means to support effective management of new product development?