Can design thinking mitigate critical strategy implementation risks?

Line Christiane Lund Strøm, Pelle Lundquist Willumsen, Josef Oehmen, Johannes Heck

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    Failed strategy implementations are a key business risk, and we explore how applying design thinking can mitigate key risks in strategy implementation. Based on a literature review and exploratory interviews, we identify a set of key strategy implementation risks, and map these risks against the key principles of the design thinking methodology. We discuss the usage of design thinking capabilities to tackle key strategy implementation risks and call for a situation-specific adaptation of strategy implementation. The paper concludes with an outlook on future research activities.
    Original languageEnglish
    Title of host publicationDS92: Proceedings of the DESIGN 2018 15th International Design Conference
    PublisherDesign Society
    Publication date2018
    ISBN (Electronic)978-953-7738-59-4
    Publication statusPublished - 2018
    EventThe International Design Conference - DESIGN 2018 - Hotel Dubrovnik Palace, Dubrovnik, Croatia
    Duration: 21 May 201824 May 2018


    ConferenceThe International Design Conference - DESIGN 2018
    LocationHotel Dubrovnik Palace
    Internet address


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