Abstract
It is a common perception that creativity for design is best performed in a collaborative, group environment.
Group idea generation and brainstorm sessions are of widespread practice across industries. This technique
remains popular despite numerous studies highlighting the inefficiencies of generating idea in such a fashion.
This paper puts together three ways of improving the group brainstorming session; working in nominal groups,
using stimuli and working in a virtual team. The final sections sets out recommendations for a future virtual
design environment capable of supporting group brainstorming.
| Original language | English |
|---|---|
| Title of host publication | Research into Design 2011 : Supporting Sustainable Product Development |
| Publisher | Research Publishing Services |
| Publication date | 2011 |
| Pages | 623-630 |
| ISBN (Print) | 978-981-08-7721-7 |
| Publication status | Published - 2011 |
| Event | 3rd International Conference on Research into Design: Supporting Sustainable Product Development - Indian Institute of Science, Bangalore, Anguilla Duration: 10 Jan 2011 → 12 Jan 2011 http://www.cpdm.iisc.ernet.in/icord'11/ |
Conference
| Conference | 3rd International Conference on Research into Design |
|---|---|
| Location | Indian Institute of Science |
| Country/Territory | Anguilla |
| City | Bangalore |
| Period | 10/01/2011 → 12/01/2011 |
| Internet address |
Keywords
- Group creativity
- Creative stimuli
- Virtual design teams
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