It is a common perception that creativity for design is best performed in a collaborative, group environment. Group idea generation and brainstorm sessions are of widespread practice across industries. This technique remains popular despite numerous studies highlighting the inefficiencies of generating idea in such a fashion. This paper puts together three ways of improving the group brainstorming session; working in nominal groups, using stimuli and working in a virtual team. The final sections sets out recommendations for a future virtual design environment capable of supporting group brainstorming.
|Title of host publication||Research into Design 2011 : Supporting Sustainable Product Development|
|Publisher||Research Publishing Services|
|Publication status||Published - 2011|
|Event||3rd International Conference on Research into Design: Supporting Sustainable Product Development - Indian Institute of Science, Bangalore, Anguilla|
Duration: 10 Jan 2011 → 12 Jan 2011
|Conference||3rd International Conference on Research into Design|
|Location||Indian Institute of Science|
|Period||10/01/2011 → 12/01/2011|
- Group creativity
- Creative stimuli
- Virtual design teams
Elias, E., Chamakiotis, P., Howard, T. J., Dekoninck, E., & Culley, S. (2011). Can a Virtual Design Environment Enhance Group Creativity and the Use of Stimuli? In Research into Design 2011: Supporting Sustainable Product Development (pp. 623-630). Research Publishing Services.