Can a Virtual Design Environment Enhance Group Creativity and the Use of Stimuli?

Ed Elias, Petros Chamakiotis, Thomas J. Howard, Elies Dekoninck, Steve Culley

    Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review


    It is a common perception that creativity for design is best performed in a collaborative, group environment. Group idea generation and brainstorm sessions are of widespread practice across industries. This technique remains popular despite numerous studies highlighting the inefficiencies of generating idea in such a fashion. This paper puts together three ways of improving the group brainstorming session; working in nominal groups, using stimuli and working in a virtual team. The final sections sets out recommendations for a future virtual design environment capable of supporting group brainstorming.
    Original languageEnglish
    Title of host publicationResearch into Design 2011 : Supporting Sustainable Product Development
    PublisherResearch Publishing Services
    Publication date2011
    ISBN (Print)978-981-08-7721-7
    Publication statusPublished - 2011
    Event3rd International Conference on Research into Design: Supporting Sustainable Product Development - Indian Institute of Science, Bangalore, Anguilla
    Duration: 10 Jan 201112 Jan 2011'11/


    Conference3rd International Conference on Research into Design
    LocationIndian Institute of Science
    Internet address


    • Group creativity
    • Creative stimuli
    • Virtual design teams


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