Building a Business Case for Eco-design Implementation: A System Dynamics Approach

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Several potential business benefits obtained from ecodesign are consistently reported by academic studies and companies. These benefits comprise increased innovation potential, development of new markets and business models, reduction in risks and costs, improvement of organizational brand, among others. However, there are still significant challenges for adopting ecodesign, specially concerning the capture and measurement of the expected business benefits. To address such gap, this paper proposesan exploratory concept of a simulation-based business case for ecodesign implementation, grounded ona System Dynamics approach. The study builds upon the Ecodesign Maturity Model (EcoM2) and the related capabilities of ecodesign managements practices, offering an integrative outlook into how ecodesign capability building can potentially affect corporate performance outcomes over time. Preliminary results point towards the potential for managers and key organizational decision-makers touse the business case simulator to assessing ecodesign benefits and testing multiple implementation scenarios (e.g. what-if questions).
Original languageEnglish
Title of host publicationProceedings of the 21st International Conference on Engineering Design (ICED17)
PublisherDesign Society
Publication date2017
Publication statusPublished - 2017
Event21th International Conference on Engineering Design - The University of British Columbia, Vancouver, Canada
Duration: 21 Aug 201725 Aug 2017


Conference21th International Conference on Engineering Design
LocationThe University of British Columbia


  • Ecodesign
  • Sustainability
  • Business case
  • System dynamics
  • Simulation

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