Biased flavour or just flavour?

Martin Marchman Andersen

    Research output: Contribution to conferenceConference abstract for conferenceCommunication

    Abstract

    As the sense of taste only detects the basic tastes, it is commonly understood that the taste of food is much more accurate captured by the concept of flavour, following ISO (and most of the literature), the rather “complex combination of the olfactory, gustatory and trigeminal sensations perceived during tasting.” Within the last decades, however, several studies have found colour, sound, information, and circumstances to impact flavour, and, subsequently, it seems common to say that flavour is deceived, or flavour is biased.

    Addressing flavour as biased, however, presupposes some distinction between the (very) flavour and the perceived (but biased) flavour. But such distinction also seems artificial. Only very rarely, if ever, do we eat blinded for sound, vision, and information and we never eat blinded for circumstances.

    Moreover, following Gordon Shepherd, flavour is not literally a property of food, though it depends upon its molecular composition, but a subject’s sense reaction on a substance. In other words, flavour is in the brain, not the food.

    So what then justifies the current and commonly used definition of flavour? In this paper I will argue that the concept of flavour ought to be redefined. Subsequently I will suggest how.
    Original languageEnglish
    Publication date2017
    Publication statusPublished - 2017
    EventCreative Tastebuds, Århus University -
    Duration: 4 Sep 20175 Sep 2017

    Conference

    ConferenceCreative Tastebuds, Århus University
    Period04/09/201705/09/2017

    Cite this

    Andersen, M. M. (2017). Biased flavour or just flavour?. Abstract from Creative Tastebuds, Århus University, .
    Andersen, Martin Marchman. / Biased flavour or just flavour?. Abstract from Creative Tastebuds, Århus University, .
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    abstract = "As the sense of taste only detects the basic tastes, it is commonly understood that the taste of food is much more accurate captured by the concept of flavour, following ISO (and most of the literature), the rather “complex combination of the olfactory, gustatory and trigeminal sensations perceived during tasting.” Within the last decades, however, several studies have found colour, sound, information, and circumstances to impact flavour, and, subsequently, it seems common to say that flavour is deceived, or flavour is biased.Addressing flavour as biased, however, presupposes some distinction between the (very) flavour and the perceived (but biased) flavour. But such distinction also seems artificial. Only very rarely, if ever, do we eat blinded for sound, vision, and information and we never eat blinded for circumstances.Moreover, following Gordon Shepherd, flavour is not literally a property of food, though it depends upon its molecular composition, but a subject’s sense reaction on a substance. In other words, flavour is in the brain, not the food.So what then justifies the current and commonly used definition of flavour? In this paper I will argue that the concept of flavour ought to be redefined. Subsequently I will suggest how.",
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    Andersen, MM 2017, 'Biased flavour or just flavour?', Creative Tastebuds, Århus University, 04/09/2017 - 05/09/2017.

    Biased flavour or just flavour? / Andersen, Martin Marchman.

    2017. Abstract from Creative Tastebuds, Århus University, .

    Research output: Contribution to conferenceConference abstract for conferenceCommunication

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    T1 - Biased flavour or just flavour?

    AU - Andersen, Martin Marchman

    PY - 2017

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    N2 - As the sense of taste only detects the basic tastes, it is commonly understood that the taste of food is much more accurate captured by the concept of flavour, following ISO (and most of the literature), the rather “complex combination of the olfactory, gustatory and trigeminal sensations perceived during tasting.” Within the last decades, however, several studies have found colour, sound, information, and circumstances to impact flavour, and, subsequently, it seems common to say that flavour is deceived, or flavour is biased.Addressing flavour as biased, however, presupposes some distinction between the (very) flavour and the perceived (but biased) flavour. But such distinction also seems artificial. Only very rarely, if ever, do we eat blinded for sound, vision, and information and we never eat blinded for circumstances.Moreover, following Gordon Shepherd, flavour is not literally a property of food, though it depends upon its molecular composition, but a subject’s sense reaction on a substance. In other words, flavour is in the brain, not the food.So what then justifies the current and commonly used definition of flavour? In this paper I will argue that the concept of flavour ought to be redefined. Subsequently I will suggest how.

    AB - As the sense of taste only detects the basic tastes, it is commonly understood that the taste of food is much more accurate captured by the concept of flavour, following ISO (and most of the literature), the rather “complex combination of the olfactory, gustatory and trigeminal sensations perceived during tasting.” Within the last decades, however, several studies have found colour, sound, information, and circumstances to impact flavour, and, subsequently, it seems common to say that flavour is deceived, or flavour is biased.Addressing flavour as biased, however, presupposes some distinction between the (very) flavour and the perceived (but biased) flavour. But such distinction also seems artificial. Only very rarely, if ever, do we eat blinded for sound, vision, and information and we never eat blinded for circumstances.Moreover, following Gordon Shepherd, flavour is not literally a property of food, though it depends upon its molecular composition, but a subject’s sense reaction on a substance. In other words, flavour is in the brain, not the food.So what then justifies the current and commonly used definition of flavour? In this paper I will argue that the concept of flavour ought to be redefined. Subsequently I will suggest how.

    UR - http://creativetastebuds.dk/experience-the-contributions/abstract-biased-flavour/

    M3 - Conference abstract for conference

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    Andersen MM. Biased flavour or just flavour?. 2017. Abstract from Creative Tastebuds, Århus University, .