Beyond Creativity Assessment: Comparing Methods and Identifying Consequences of Recognized Creativity

Dagný Valgeirsdóttir, Balder Onarheim

    Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

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    Abstract

    Can people recognize and appreciate design creativity in products? It has previously been shown that creativity influences willingness to purchase products. Those results served as the inspiration for this study, however, it was of interest to investigate whether using adifferent research approach would yield similar results. Thus the Consensual AssessmentTechnique (CAT) (Amabile, 1982) was adopted. Participants were asked to assess creativity level, technical advancement and aesthetic appeal, as required when applying CAT, adding purchasability to investigate appreciation of creativity, which is outside the usual CAT frame. Despite the expansion of CAT a high interrater agreement existed for each attribute indicating that CAT was reliable. This study could, however, not reproduce the previous findings of a relationship between creativity and purchasability of design products. Aesthetic appeal was the only attribute shown to predict purchasability, a relevant finding for designersand managers alike.
    Original languageEnglish
    Title of host publicationProceedings of the Third International Conference on Design Creativity
    Number of pages8
    PublisherDesign Society
    Publication date2015
    ISBN (Print)9781904670605
    Publication statusPublished - 2015
    Event3rd International Conference on Design Creativity - Bangalore, India
    Duration: 12 Jan 201514 Jan 2015
    https://www.designsociety.org/event/159/icdc2014-3rd_international_conference_on_design_creativity_12-14th_january_2015

    Conference

    Conference3rd International Conference on Design Creativity
    CountryIndia
    CityBangalore
    Period12/01/201514/01/2015
    Internet address

    Bibliographical note

    The Third International Conference on Design Creativity (3rd ICDC). 2015

    Keywords

    • Design creativity
    • Creativity assessment
    • Consensual assessment technique
    • CAT
    • Creativity
    • Aesthetic appeal
    • Purchasability
    • Product assessment

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