Behavioural Environment as an Antecedent of NPD Performance: Are Degree of International Activity and Service Intensity Relevant Moderators?

Søren Salomo; Ulrike de Brentani; Elko Kleinschmidt

Behavioural Environment as an Antecedent of NPD Performance: Are Degree of International Activity and Service Intensity Relevant Moderators?

Søren Salomo
, Ulrike de Brentani
, Elko Kleinschmidt

University of Graz

Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review

Original language	English
Title of host publication	Procedings of the 33th European Marketing Association Conference EMAC 2006
Publication date	2005
Publication status	Published - 2005
Externally published	Yes
Event	34^th European Marketing Association Conference - Milan, Italy Duration: 24 May 2005 → 27 May 2005 Conference number: 34

Conference

Conference	34^th European Marketing Association Conference
Number	34
Country/Territory	Italy
City	Milan
Period	24/05/2005 → 27/05/2005

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Cite this

@inproceedings{11c54e204a5244d28327b3ceadd3f9d5,

title = "Behavioural Environment as an Antecedent of NPD Performance: Are Degree of International Activity and Service Intensity Relevant Moderators?",

author = "S{\o}ren Salomo and \{de Brentani\}, Ulrike and Elko Kleinschmidt",

year = "2005",

language = "English",

booktitle = "Procedings of the 33th European Marketing Association Conference EMAC 2006",

note = "34<sup>th</sup> European Marketing Association Conference, EMAC 2005 ; Conference date: 24-05-2005 Through 27-05-2005",

}

Behavioural Environment as an Antecedent of NPD Performance: Are Degree of International Activity and Service Intensity Relevant Moderators? / Salomo, Søren; de Brentani, Ulrike; Kleinschmidt, Elko.
Procedings of the 33th European Marketing Association Conference EMAC 2006. 2005.

Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review

TY - GEN

T1 - Behavioural Environment as an Antecedent of NPD Performance

T2 - 34<sup>th</sup> European Marketing Association Conference

AU - Salomo, Søren

AU - de Brentani, Ulrike

AU - Kleinschmidt, Elko

N1 - Conference code: 34

PY - 2005

Y1 - 2005

M3 - Article in proceedings

BT - Procedings of the 33th European Marketing Association Conference EMAC 2006

Y2 - 24 May 2005 through 27 May 2005

ER -