Behavioural Environment as an Antecedent of NPD Performance: Are Degree of International Activity and Service Intensity Relevant Moderators?

Søren Salomo, Ulrike de Brentani, Elko Kleinschmidt

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Original languageEnglish
Title of host publicationProcedings of the 33th European Marketing Association Conference EMAC 2006
Publication date2005
Publication statusPublished - 2005
Externally publishedYes
EventEuropean Marketing Association Conference - Milan, Italy
Duration: 24 May 200527 May 2005


ConferenceEuropean Marketing Association Conference
CityMilan, Italy

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