Argumentation and Reasoning in Design: An Empirical Analysis of the Effects of Verbal Reasoning on Idea Value in Group Idea Generation

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedings – Annual report year: 2016Researchpeer-review

View graph of relations

Reasoning is argumentative and is at the core of design activity and thinking. Understanding the influence of reasoning on the value of ideas is key to support design practice. The paper aims to show the effect of verbal reasoning on the value of ideas. Protocol analyses of four industry cases doing idea generation shows that framing by certainty and deductive reasoning lead to useful incremental ideas while framing by uncertainty and abductive reasoning lead to radical ideas. The paper concludes that the way of framing ideas is indicative of how ideas add value to on-going design processes.
Original languageEnglish
Title of host publication14th International Design Conference - Design 2016
Number of pages10
PublisherDesign Society
Publication date2016
Publication statusPublished - 2016
Event14th International Design Conference - Dubrovnik, Croatia
Duration: 16 May 201619 May 2016
Conference number: 14


Conference14th International Design Conference
Internet address

    Research areas

  • Reasoning in design, Design cognition, Argumentation, Idea generation, Evaluation

ID: 123867187