Argumentation and Reasoning in Design: An Empirical Analysis of the Effects of Verbal Reasoning on Idea Value in Group Idea Generation

Claus L. Cramer-Petersen, Saeema Ahmed-Kristensen

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    Abstract

    Reasoning is argumentative and is at the core of design activity and thinking. Understanding the influence of reasoning on the value of ideas is key to support design practice. The paper aims to show the effect of verbal reasoning on the value of ideas. Protocol analyses of four industry cases doing idea generation shows that framing by certainty and deductive reasoning lead to useful incremental ideas while framing by uncertainty and abductive reasoning lead to radical ideas. The paper concludes that the way of framing ideas is indicative of how ideas add value to on-going design processes.
    Original languageEnglish
    Title of host publication14th International Design Conference - Design 2016
    Number of pages10
    PublisherDesign Society
    Publication date2016
    Pages957-966
    Publication statusPublished - 2016
    Event14th International Design Conference - Dubrovnik, Croatia
    Duration: 16 May 201619 May 2016
    Conference number: 14
    http://www.designconference.org/

    Conference

    Conference14th International Design Conference
    Number14
    CountryCroatia
    CityDubrovnik
    Period16/05/201619/05/2016
    Internet address

    Keywords

    • Reasoning in design
    • Design cognition
    • Argumentation
    • Idea generation
    • Evaluation

    Cite this

    Cramer-Petersen, C. L., & Ahmed-Kristensen, S. (2016). Argumentation and Reasoning in Design: An Empirical Analysis of the Effects of Verbal Reasoning on Idea Value in Group Idea Generation. In 14th International Design Conference - Design 2016 (pp. 957-966). Design Society.