Abstract
The collaboration with medical professionals in
pharmaceutical clinical trials facilitates opportunities to gain
valuable market information concerning product functionality
issues, as well as issues related to market implementation and
adoption.
However, previous research on trial management lacks a
differentiated perspective on the potential for information
transfer from site to producer. An exploration of the variation in
stickiness of information, and therefore the complexity of
information transfer in clinical trials, is the main aim of this
study. To further enrich the model of the dispersed sites’
information transfer ability, their methods of communicating,
are included.
The model is studied on a unique dataset of 395 medical site representatives
by applying Rasch scale modeling to
differentiate the stickiness of the heterogenic information issues.
The results reveal that economic measures, complementary
service issues and usability patterns are all significantly more
difficult to transfer in clinical trials than issues related to
product functionality.
| Original language | English |
|---|---|
| Title of host publication | Proceedings of PICMET '15 Conference |
| Number of pages | 9 |
| Publication date | 2015 |
| Publication status | Published - 2015 |
| Event | PICMET '15 Conference: Management of the Technology Age - Portland, OR, United States Duration: 2 Aug 2015 → 6 Aug 2015 http://www.picmet.org/new/conferences/2015/ |
Conference
| Conference | PICMET '15 Conference |
|---|---|
| Country/Territory | United States |
| City | Portland, OR |
| Period | 02/08/2015 → 06/08/2015 |
| Internet address |