Applications of the HSP-matrix

Ole-Christian Bjarnø

    Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearch

    Abstract

    In this paper different applications of the HSP matrix are discussed. The HSP High Speed Product Management)is a new management model in which dimensions related to organisation, technology, product and market are integrated to create synergy and focus in relation to faster new product development. It is shown, that the model can be used as an extension of the classic product portfolio tools, among which the most well-known are the boston Consulting Group's and McKinsey & Co.'s versions.
    Original languageEnglish
    Title of host publicationProceedings from the 5. IPS Symposium
    Publication date1991
    Publication statusPublished - 1991
    Event5. IPS Symposium - Fuglsø. Danmark
    Duration: 5 Nov 1829 → …

    Conference

    Conference5. IPS Symposium
    CityFuglsø. Danmark
    Period05/11/1829 → …

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