An Analysis of Design Decision-Making in Industrial Practice

Saeema Ahmed, Claus Thorp Hansen

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review


This paper describes research that confronts a generic decision-making model with design strategies employed by experienced designers. The relationship between the decision-making activities proposed by the model and the eight design strategies identified by an empirical study of design work is examined. The analysis led to a deeper understanding of the decision-making activities undertaken by engineering designers in industrial practice. The decision-making episodes undertaken by individual designers were supported by design strategies, not by formal decision-making methods. This implies that designers in practice do not rely solely on methods to support their decision-making process, but also on the use of relevant design strategies.
Original languageEnglish
Title of host publicationProceedings of the 7th International Design Conference
EditorsDorian Marjanovic
Place of PublicationDubrovnik
PublisherFaculty of Mechanical Engineering and Naval Architecture, University of Zagreb and The Design Society
Publication date2002
ISBN (Print)953-6313-46-4, 953-6313-45-6
Publication statusPublished - 2002
Event7th International Design Conference - Dubrovnik, Croatia
Duration: 14 May 200217 May 2002
Conference number: 7


Conference7th International Design Conference


  • Decision-making
  • industrial practice
  • empirical research

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