A taxonomy of visual metaphors

Claire Dormann

    Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review


    Metaphors are approached from the perspective of visual rhetoric. In this paper, the origin of the rhetorical figures is first briefly outlined. Then, rhetorical figures are described and illustrated in relation with web pages. The rhetorical perspective suggests manners in which to express the most efficient statement. A web design strategy grounded in rhetoric has been initiated which can guide further research in this domain.
    Original languageEnglish
    Title of host publicationVisual representations and Interpretations
    Place of PublicationLOndon
    Publication date1999
    Publication statusPublished - 1999

    Cite this