Metaphors are approached from the perspective of visual rhetoric. In this paper, the origin of the rhetorical figures is first briefly outlined. Then, rhetorical figures are described and illustrated in relation with web pages. The rhetorical perspective suggests manners in which to express the most efficient statement. A web design strategy grounded in rhetoric has been initiated which can guide further research in this domain.
|Title of host publication||Visual representations and Interpretations|
|Place of Publication||LOndon|
|Publication status||Published - 1999|