Abstract
Metaphors are approached from the perspective of visual rhetoric.
In this paper, the origin of the rhetorical figures is first
briefly outlined. Then, rhetorical figures are described and
illustrated in relation with web pages. The rhetorical perspective
suggests manners in which to express the most efficient statement.
A web design strategy grounded in rhetoric has been initiated
which can guide further research in this domain.
| Original language | English |
|---|---|
| Title of host publication | Visual representations and Interpretations |
| Place of Publication | LOndon |
| Publisher | Springer |
| Publication date | 1999 |
| Publication status | Published - 1999 |