TY - RPRT
T1 - A Longitudinal BPR Study in a Danish Manufacturing Company -
From Reengineering to Process Management
AU - Larsen, Michael Holm
AU - Wieth, Christian
AU - Domsten, Zenia Vittarp
PY - 1998
Y1 - 1998
N2 - The last decade has proved an increasing need for the adoption of
change management methods in order to respond to the rapidly
changing environment. Change management in Enzyme Business, Novo
Nordisk A/S, is used primarily due to increasing international
competition. During the process of change, Business Process
Reengineering (BPR) is the most applied method for planning and
carrying out projects. Novo Nordisk A/S is one of the largest
companies in Denmark and the world's largest producer of
industrial enzymes with a market share of more than 50%.This paper
is a longitudinal study of BPR initiatives at Enzyme Business
carried out within the time frame of January 1994 to March 1998.
The paper provides empirical insight from a number of BPR-projects
and related BPR-initiatives, e.g. Business System Reengineering
projects. The results of the paper suggest that reengineering with
the means of process orientation and customer satisfaction in a
functional organisation is a valid alternative to a full
implemented process organisation. Enzyme Business employs this
approach by integrating functional, industrial, and business
process strategies. As no process owner exists in this setting,
the concept of a Flowmaker is established in order to question the
activities of each reengineered process, continuously.
AB - The last decade has proved an increasing need for the adoption of
change management methods in order to respond to the rapidly
changing environment. Change management in Enzyme Business, Novo
Nordisk A/S, is used primarily due to increasing international
competition. During the process of change, Business Process
Reengineering (BPR) is the most applied method for planning and
carrying out projects. Novo Nordisk A/S is one of the largest
companies in Denmark and the world's largest producer of
industrial enzymes with a market share of more than 50%.This paper
is a longitudinal study of BPR initiatives at Enzyme Business
carried out within the time frame of January 1994 to March 1998.
The paper provides empirical insight from a number of BPR-projects
and related BPR-initiatives, e.g. Business System Reengineering
projects. The results of the paper suggest that reengineering with
the means of process orientation and customer satisfaction in a
functional organisation is a valid alternative to a full
implemented process organisation. Enzyme Business employs this
approach by integrating functional, industrial, and business
process strategies. As no process owner exists in this setting,
the concept of a Flowmaker is established in order to question the
activities of each reengineered process, continuously.
M3 - Report
BT - A Longitudinal BPR Study in a Danish Manufacturing Company -
From Reengineering to Process Management
T2 - 13th Integrated Productions Systems Research Seminar (IPS'98)
Y2 - 1 January 1998
ER -