A key factor for successful collaboration between embodiment design and simulation

Anja Maier, Mathias Kreimeyer, Ulrich Herfeld, Frank Deubzer, Udo Lindemann, P John Clarkson

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review


The industrial need for closer integration of CAD (computer-aided design) andCAE (computer-aided engineering) environments stems from the business priority to reduce productcycle times by reducing both iterations between the embodiment design department and the simulationdepartment, and the time each single iteration takes.This need for integration is exacerbated by the coexistence of two different paradigms: a topologicalone in embodiment design and a functional one in simulation. In other words, design engineers thinkin terms of their geometrical structure and focus on one component or module, whereas simulationengineers think in terms of functions and focus on the whole product or larger parts thereof. Given theindustrial drive toward reducing iteration time this dualism, in turn, places increasing demands onimmediate and thorough understanding of each other’s ‘object world’ [Bucciarelli 1994] and thushuman communication between design and simulation engineers.
Keyword: Maturity Model,Performance Assessment,Maturity Grid,Design management,Collaboration,Communication,Maturity Matrix,CAD,CAE,Product development,Human Behaviour in Design
Original languageEnglish
Title of host publication9th International Design Conference (DESIGN 2006)
Publication date2006
Publication statusPublished - 2006
Externally publishedYes
Event9th International Design Conference - Dubrovnik, Croatia
Duration: 15 May 200618 May 2006
Conference number: 9


Conference9th International Design Conference
Internet address


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