A configurational analysis of success factors in crowdfunding video campaigns

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    Abstract

    Recent discussions on success factors on crowdfunding campaigns highlight a plentitude of diverse factors that stem from different, partly contradicting theories. We focus on campaign videos and assume more than one way of creating a successful crowdfunding video. We generate data of 1000 randomly chosen Kickstarter projects from the technology and design domain, and analyze those 715 campaigns that contain a video applying a fuzzy-set configuration analysis. Our results suggest that there are indeed several configurations of elements in videos that are correlated with different levels of success (equifinality) and that conditions leading to success are conceptually different from failure (causal asymmetry).
    Original languageEnglish
    Publication date2017
    Number of pages6
    Publication statusPublished - 2017
    EventBabson College Entrepreneurship Research Conference 2017 - Oklahoma, United States
    Duration: 7 Jun 201710 Jun 2017

    Conference

    ConferenceBabson College Entrepreneurship Research Conference 2017
    CountryUnited States
    CityOklahoma
    Period07/06/201710/06/2017

    Cite this

    Lomberg, C., Li-Ying, J., & Alkærsig, L. (2017). A configurational analysis of success factors in crowdfunding video campaigns. Paper presented at Babson College Entrepreneurship Research Conference 2017, Oklahoma, United States.