“Ta’ cyklen Danmark” – Effect evaluation

“Go cycling Denmark” is a campaign based project with a variety of promotional activities to encourage Danes to cycle (more). The campaign's overall objective is to reach a 1% increase in the number of bicycle trips nationwide. Promotional activities include among others an application for smartphones, which is a digital cycling coach that encourages cycling by setting realistic goals, registering cycling trips, and following-up on the goals.
The project runs over three years and will then be evaluated with regard to the effect on cycling (effect evaluation), the impact on health and economy and the process. DTU is responsible for the effect evaluation. The effect evaluation is based on four data sources:
(1) Repeated surveys on the awareness of the campaigns, mobility behaviour and attitudes in a sample of the total population
(2) Data of the cycling app and online questionnaires to app users
(3) Data of the Danish national travel survey
(4) Documentation of all campaign activities (time, regional distribution)
Spatial and temporal variations in the campaign activity will be related to cycling frequency based on the different data sources as a basis for the effect analysis.