Produktstyring (Product Management)

  • Bjarnø, Ole-Christian (Project Manager)

    Project Details


    An efficient product renewal process is one of the most decisive factors in today's international competition and is becoming increasingly important. The element of management is obviously the cornerstone in an industrial companyÆs adjustment to this development. Our research is directed at design and implementation of management systems that are capable of enhancing efficiency.
    Our work involves design of a management model which comprises the entire product renewal process from determination of customer demands and market potential, preparation, planning and surveillance of the product development process to the final test marketing.
    Apart from industrial companies we cooperate with "Department of Control and Engineering Design", Technical University of Denmark, Department of Production, University of Aalborg and also the South Jutland Business School at Sønderborg.
    Effective start/end date01/01/1990 → …