Balancing microbiological safety against other food quality parameters

The project focuses on microbiological food safety, treating this as one of several consumer-driven quality parameters of animal production. It will provide general policy recommendations for food safety strategies in diversified food production systems in order to support and strengthen a diverse and viable food production.

In this project we will assess the level of microbiological food safety in different production systems and study consumers and producers perception of microbiological food safety risks. We will study consumers' valuation of food quality parameters and their willingness to pay for food safety in the context of other quality parameters of animal products.

Based upon the results we will investigate strategies for increased microbiological food safety that respect consumer concerns about other food quality parameters as well.