Personal profile
Profile
Sonja Haustein is a Psychologist and Professor in Human Behaviour at DTU Management. Her aim is to better understand and predict behavioural choices as a basis for interventions towards more sustainable behaviour, increased health and well-being. As part of that, she examines the effects of new technologies and services and tries to identify ways to improve their social and environmental effects. Sonja's main area of application is mobility and transport.
Research areas
- New transport technologies and services (e.g. e-bikes, automated vehicles, electric vehicles, car-sharing)
- Travel socialisation and mobility culture
- Mobility needs and constraints
- Older people’s mobility and safety
- Transport, health and social inclusion
- Attitude based-segmentation
- Theory-based interventions
Other information
Academic Awards
- Georg-Gottlob-Award for Social Psychology 1999 (awarded for diploma thesis)
- C.F. Graumann Award 2009 of the German Psychological Society, Section Environmental Psychology (awarded for doctoral thesis)
- ERC Consolidator Grant 2022 awarded for 'Choice, necessity or chance? Understanding behaviouR chanGE iN Transport - URGENT'
Education/Academic qualification
Doctoral degree (Dr. phil.), Ruhr-Universität Bochum, Department of Psychology, Germany
… → 2007
Diploma in Psychology, Ruhr-Universität Bochum, Department of Psychology, Germany
… → 1999
External positions
Researcher, DTU Transport
2011 → 2014
Senior Researcher, Research Institute for Regional and Urban Development, Dortmund, Germany
2008 → 2010
Research Associate, Factulty of Psychology, Ruhr-Universität Bochum, Germany
2002 → 2008
Keywords
- User defined:
- mobility
- mode choice
- traffic safety
- environmental psychology
- attitudes
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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SDG 3 Good Health and Well-being -
SDG 5 Gender Equality -
SDG 8 Decent Work and Economic Growth -
SDG 10 Reduced Inequalities -
SDG 11 Sustainable Cities and Communities -
SDG 12 Responsible Consumption and Production -
SDG 13 Climate Action
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Collaborations and top research areas from the last five years
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Shifting to more sustainable mobility styles: A latent transition approach
Haustein, S. & Kroesen, M., 2022, In: Journal of Transport Geography. 103, 103394.Research output: Contribution to journal › Journal article › Research › peer-review
Open AccessFile139 Downloads (Orbit) -
Cycling culture and socialisation: Modelling the effect of immigrant origin on cycling in Denmark and the Netherlands
Haustein, S., Kroesen, M. & Mulalic, I., 2020, In: Transportation. 47, p. 1689–1709Research output: Contribution to journal › Journal article › Research › peer-review
Open AccessFile628 Downloads (Orbit) -
What role does free-floating car sharing play for changes in car ownership? Evidence from longitudinal survey data and population segments in Copenhagen
Haustein, S., 2021, In: Travel Behaviour and Society. 24, p. 181-194Research output: Contribution to journal › Journal article › Research › peer-review
Open AccessFile391 Downloads (Orbit) -
A comparison of cycling cultures in Stockholm and Copenhagen
Haustein, S., Koglin, T., Nielsen, T. A. S. & Svensson, Å., 2020, In: International Journal of Sustainable Transportation. 14, 4, p. 280-293Research output: Contribution to journal › Journal article › Research › peer-review
Open AccessFile1564 Downloads (Orbit) -
Battery electric vehicle adoption in Denmark and Sweden: Recent changes, related factors and policy implications
Haustein, S., Jensen, A. F. & Cherchi, E., 2021, In: Energy Policy. 149, 112096.Research output: Contribution to journal › Journal article › Research › peer-review
Open AccessFile2494 Downloads (Orbit)
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Understanding mobility cultures across Europe using machine learning and big data
XIA, J. (PhD Student), Azevedo, C. M. L. (Main Supervisor) & Haustein, S. (Supervisor)
15/11/2025 → 14/11/2028
Project: PhD
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The Role of Song Lyrics in Shaping Urban Mobility Cultures and Related Transitions
Lucchetta, M. (PhD Student), Haustein, S. (Main Supervisor) & Rodrigues, F. (Supervisor)
01/10/2025 → 30/09/2028
Project: PhD
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Psychological factors and participatory planning in the adoption of Cooperative Connected, and Autonomous Mobility services
Stelter, S. (PhD Student), Haustein, S. (Main Supervisor), Cantelmo, G. (Supervisor) & Siebert, F. W. (Supervisor)
01/10/2024 → 30/09/2027
Project: PhD
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Cross-cultural investigation of driving culture and the subsequent impact on road user behaviour through driver simulation: Perspectives from Denmark and India
Bullard, C. (PhD Student), Seshadri, R. (Supervisor), Siebert, F. W. (Main Supervisor) & Haustein, S. (Supervisor)
01/10/2024 → 30/09/2027
Project: PhD
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Transport technology adoption: electric vehicle purchase motives and related behavioural and environmental effects
Ojeda Diaz, A. J. (PhD Student), Haustein, S. (Main Supervisor), Jensen, A. F. (Supervisor) & Krueger, R. (Supervisor)
15/12/2022 → 14/06/2026
Project: PhD
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What changes after adopting an electric vehicle? Analysing factors of increased and decreased car use based on longitudinal survey data.
Ojeda Diaz, A. J. (Speaker), Jensen, A. F. (Other), Krueger, R. (Other) & Haustein, S. (Other)
28 May 2025Activity: Talks and presentations › Conference presentations
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Exploring dynamic relationships between travel behaviour and attitudes using a psychometric network approach
Ojeda Diaz, A. J. (Speaker), Krueger, R. (Other), Haustein, S. (Other) & Kroesen, M. (Other)
12 Jun 2025Activity: Talks and presentations › Conference presentations
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Motivations for electric vehicle adoption and their impact on post-adoption attitudes and behaviour: A longitudinal study informed by Goal-Framing Theory
Hestbech, E.-S. (Speaker), Ojeda Diaz, A. J. (Speaker) & Haustein, S. (Other)
28 Nov 2025Activity: Talks and presentations › Conference presentations
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Zooming in on the travel behaviour change process – a longitudinal mixed-method approach to study mobility outcomes during residential relocations
Stolze, D. R. (Speaker), Siebert, F. W. (Other) & Haustein, S. (Other)
28 Nov 2025Activity: Talks and presentations › Conference presentations
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Behaviour change in transport – A psychological perspective
Haustein, S. (Keynote speaker)
16 Jul 2024Activity: Talks and presentations › Conference presentations
Prizes
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Best Proposal Award
Vandervoort, A. P. K. M. (Recipient), Nobre da Costa, M. (Recipient), Petersen, M. W. (Recipient), Drews, M. (Recipient), Haustein, S. (Recipient), Morrissey, K. M. (Recipient) & Pereira, F. C. (Recipient), 28 Apr 2025
Prize: Prizes, scholarships, distinctions