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Personal profile


Sonja Haustein is a Psychologist and Professor in Human Behaviour at DTU Management. Her aim is to better understand and predict behavioural choices as a basis for interventions towards more sustainable behaviour, increased health and well-being. As part of that, she examines the effects of new technologies and services and tries to identify ways to improve their social and environmental effects. Sonja's main area of application is mobility and transport.

Research areas

  • New transport technologies and services (e.g. e-bikes, automated vehicles, electric vehicles, car-sharing)
  • Travel socialisation and mobility culture
  • Mobility needs and constraints
  • Older people’s mobility and safety
  • Transport, health and social inclusion
  • Attitude based-segmentation
  • Theory-based interventions 

Other information

Academic Awards

  • Georg-Gottlob-Award for Social Psychology 1999 (awarded for diploma thesis)
  • C.F. Graumann Award 2009 of the German Psychological Society, Section Environmental Psychology (awarded for doctoral thesis)
  • ERC Consolidator Grant 2022 awarded for 'Choice, necessity or chance? Understanding behaviouR chanGE iN Transport - URGENT' 

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 3 - Good Health and Well-being
  • SDG 5 - Gender Equality
  • SDG 10 - Reduced Inequalities
  • SDG 11 - Sustainable Cities and Communities
  • SDG 12 - Responsible Consumption and Production
  • SDG 13 - Climate Action

Education/Academic qualification

Doctoral degree (Dr. phil.), Ruhr-Universität Bochum, Department of Psychology, Germany

… → 2007

Diploma in Psychology, Ruhr-Universität Bochum, Department of Psychology, Germany

… → 1999

External positions

Researcher, DTU Transport


Senior Researcher, Research Institute for Regional and Urban Development, Dortmund, Germany


Research Associate, Factulty of Psychology, Ruhr-Universität Bochum, Germany



  • User defined:
  • mobility
  • mode choice
  • traffic safety
  • environmental psychology
  • attitudes


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Collaborations and top research areas from the last five years

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