Pernille Rydén

Pernille Rydén

Head of studies, associate professor

My main interest is to develop and strengthen the theoretical and practical foundations of doing business. For the past eight years I have worked in close collaboration with managers, entrepreneurs, and academia all over the world to develop new methods and approaches for businesses to meet the challenges of international and digitized consumers, markets, and societies in a qualified manner. My core competencies are within the fields of Strategy, Management & Leadership, Marketing, Organization, Big Data, Social media, Cognitive Psychology, Culture, Communication, Learning, and Innovation.



1999 - 2001 Diploma in Education at Business Schools - The Danish School of Pedagogics (DEL), Denmark
2009 - 2010 Academic Program: Associate Professor tenure - University College of Engineering, Ballerup
Apri - Nove PhD in Strategic Cognition - Copenhagen Business School

Academic grades


Management Diploma (DL)


Professional experience

1998 - 2003 Quality Coordinator (EFQM) - Roskilde Business College
1998 - 2001 Manager, The Danish Traffic Controller Program - Roskilde Business Academy
Augu - July Assistant professor - Zealand Institute of Business and Technology, The Marketing Economist Program
Nove - External lecturer - CBS, Marketing Management


Danish native speaker, English Fluent speaker, Rudimentary German, Swedish Conversational, Norwegian conversational


Member of the steering committee for Equality, gender, and ethnicity

Member of the sectoral committee DJØF: Education and Research (UFO)

Shop steward DTU, Djøf

Ambassador, Academy of Management, the Managerial and Organizational Cognition (MOC) Division.

Journal paper reviewer, Market, European Management Review, EMAC, Academy of Management

Copenhagen Business School, External Reviewer (Education quality assessment) HD 1st and 2nd part (Graduate Diploma of Finance, Financial services, SCM, Accounting control).

International experience

2015- present: University of Southern California, Marshall School of Business, Los Angeles, USA. Research collaboration with Chair, Professor Omar El Sawy.

2013-2014: University of California, The Paul Merage School of Business, Irvine. USA. (Winter Semester). Doctorate course: Social Media, Vice dean, Professor A. Venkatesh.

2006-2009: American Summer School, Roskilde. Bachelor and MBA Students. Course: European Marketing. Hosted American, Canadian, and Australian students and professors.

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  • Berlingske Business

    Berlingske Media A/S

    Local database

    Journal: Newspaper

  • California Management Review

    ISSNs: 0008-1256

    University of California Press * Journals Division, United States

    BFI (2020): BFI-level 2, Scopus rating (2018): CiteScore 6.62 SJR 2.658 SNIP 2.165, Web of Science (2020): Indexed yes, ISI indexed (2013): ISI indexed yes

    Central database


  • Industrial Marketing Management

    ISSNs: 0019-8501

    Additional searchable ISSN (Electronic): 1873-2062

    Elsevier, United States

    BFI (2020): BFI-level 2, Scopus rating (2018): CiteScore 5.79 SJR 2.375 SNIP 1.969, Web of Science (2020): Indexed yes

    Central database


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ID: 58396047