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Research Output 2009 2020

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Article in proceedings
2015
26 Downloads (Pure)

Calming the Waters or Riding the Waves? Understanding Why and How Companies Can Leverage Negative Customer Sentiment to Empower the Business and Customer

Rydén, P., Kottika, E., Hossein, M. I. & Skare, V., 2015, Proceedings of the 44th European Marketing Academy Conference. 7 p.

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

115 Downloads (Pure)

How Managers Sense and Seize “Hyped” Technologies: A Case of Online Consumer Reviews

Schiele, K. & Rydén, P., 2015, Proceedings of the 2015 Direct/Interactive Marketing Research Summit. 3 p.

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Open Access
File
2014
408 Downloads (Pure)

An Investigation of the Mental Models of Social Media in the Minds of Managers

Rydén, P., Ringberg, T. & Wilke, R., 2014, EMAC 2014 European Marketing Academy - 43rd Annual Conference : Paradigm Shifts & Interactions . p. 229 9 p.

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Open Access
File