Key variables of organisation design in servitization

Kreye, M. (Lecturer)

    Activity: Talks and presentationsConference presentations


    Manufacturing companies offering additional service with their products need to change their organisation design to accommodate for the service business. Using the star model, this paper investigates organisation design in terms of strategy, structure, processes, rewards and people as a response to external environment to ensure performance. We present a case in the European renewable energy sector. The findings show three key variables: (i) processes need to enable information flow between business departments; (ii) servitization strategy needs to be translated into service-centred activities, and (iii) the parts of organisation design need to be aligned to prevent inconsistencies in service provision.
    Event title21st EurOMA Conference: Operations Management in an Innovation Economy
    Event typeConference
    Conference number21
    LocationPalermo, Italy