Behaviour change of electric vehicles users: role of psychometrics, motivation for adoption and mental process using a longitudinal multi-method approach

Activity: Talks and presentationsConference presentations

Description

Despite governmental efforts, greenhouse gas (GHG) emissions in the transport sector have not decreased in recent years. In the European Union, transport-related CO2 emissions and demand for new cars show a trending increase over the last 30 years (European Environmental Agency, 2023). Therefore, the promotion and adoption of greener transport technologies, such as electric vehicles (EV), has been considered a significant way to reduce this impact. This public investment considers that switching to these less carbon-intensive technologies is more feasible than individual car use reduction, and it would help to solve most of the environmental problems in the transport sector. However, these policies neglect that the promotion of EV adoption could evoke heterogeneous behavioural responses at the individual level.
Our research examines how selected psychological constructs influence EV users' behavioural responses regarding rebound and spillover effects. Using a longitudinal panel research design with mixed method, we expect to identify the perceptions, attitudes and underlying goal motivation to adopt an EV, how these constructs are related, and how they influence individual travel behaviour change after getting the new vehicle. With this purpose, for the individuals who adopted an EV, the following overarching hypotheses were defined:
•H1: After EV adoption, individuals’ affective and symbolic EV attitudes become more positive.
•H2: Individuals increase their absolute and relative number of car trips after EV adoption.
•H3: The individual’s goal-motivation and the choice of vehicle segment (e.g., small or luxury car) influence how travel behaviour (car use frequency; driving style) changes after EV adoption.
Period16 Jul 2024
Event title17th Conference of the International Association for Travel Behaviour Research
Event typeConference
LocationVienna, AustriaShow on map
Degree of RecognitionInternational