Behaviour change in transport – A psychological perspective

Description

Despite innovations such as electrification, automation, and sharing, emissions form transport are hardly decreasing, and our roads are filled with increasingly larger vehicles. To achieve a green transition in transport, it is crucial to gain a deeper understanding of the psychological mechanisms involved in behaviour change and to identify effective tools for addressing them.
In her keynote presentation, Sonja will discuss the most relevant psychological theories related to behaviour and behavioural change and their challenges in the context of transport research. Sonja highlights that neither technological progress nor individual-focused behaviour change techniques alone are sufficient to meet sustainability targets. Instead, interdisciplinary research efforts are
needed to identify how to mitigate rebound effects of technological innovations and how to design effective structural and individual measures to encourage people to shift from cars to active and public transport modes.

Period	16 Jul 2024
Event title	17th International Conference on Travel Behavior Research
Event type	Conference
Conference number	17
Location	Vienna, AustriaShow on map
Degree of Recognition	International