5th Annual New Product Development Strategies Conference; 5

McAloone, T. C. (Speaker)

    Activity: Talks and presentationsConference presentations

    Description

    This 5th annual marcus evans conference will offer a unique focus on advanced NPD strategies, with significant attention to understanding the consumer trends, internal and external linkages in NPD and to gain competitive advantage through sustainable innovation. This conference will help you to assess global opportunities and to launch winning products through advanced tools and methodologies.
    Period8 Jun 201110 Jun 2011
    Event title5th Annual New Product Development Strategies Conference; 5: Achieving Profitability by Perfecting NPD Process and Balancing the Need of Speed and Innovation
    Event typeConference
    Conference number5
    LocationAmsterdam, The Netherlands

    Keywords

    • Sustainability-driven innovation
    • Product/service-systems
    • Ecodesign