We employ the formal analogy between quadratic and nonlocal solitons to investigate analytically the properties of solitons and soliton bound states in second-harmonic generation in the regime of negative diffraction or dispersion of the second harmonic. We show that in the nonlocal description this regime corresponds to a periodic nonlocal response function. We then use the strongly nonlocal approximation to find analytical solutions of the families of single bright solitons and their bound states in terms of Mathieu functions.