TY - GEN

T1 - Orthogonal Views on Product/Service-System Design in an entire Industry Branch

A1 - McAloone,Tim C.

A1 - Mougaard,Krestine

A1 - Neugebauer,Line Maria

A1 - Nielsen,Teit Anton

A1 - Bey,Niki

AU - McAloone,Tim C.

AU - Mougaard,Krestine

AU - Neugebauer,Line Maria

AU - Nielsen,Teit Anton

AU - Bey,Niki

PB - Design Society

PY - 2011

Y1 - 2011

N2 - Product/Service-Systems (PSS) is an emerging research area, with terms such as ‘functional sales’, ‘servicizing’ and ‘service engineering’ all contributing to the foundation and our current understanding of PSS as a phenomenon. The field is still in its formative stages and definitions, understandings and approaches to PSS are still fluid. Much of the literature in the field of PSS has, until now, focused largely on the actual transition from product to PSS and has typically resided in the field of engineering design. Symptomatic of the current literature is the concept of service as the adding-on of non-physical activities and relationships between supplier and customer. There is evidence in the literature, that multi-stakeholder approaches, customer activity understanding, actor-network charting and value chain collaboration are important factors to include in PSS strategies. However, actual case examples of these factors are sparse and limited to conceptual examples. This paper describes five orthogonal views on PSS design, fostering integrated product/service thinking across organisational boundaries, via a systematic approach to user-oriented product and service development.

AB - Product/Service-Systems (PSS) is an emerging research area, with terms such as ‘functional sales’, ‘servicizing’ and ‘service engineering’ all contributing to the foundation and our current understanding of PSS as a phenomenon. The field is still in its formative stages and definitions, understandings and approaches to PSS are still fluid. Much of the literature in the field of PSS has, until now, focused largely on the actual transition from product to PSS and has typically resided in the field of engineering design. Symptomatic of the current literature is the concept of service as the adding-on of non-physical activities and relationships between supplier and customer. There is evidence in the literature, that multi-stakeholder approaches, customer activity understanding, actor-network charting and value chain collaboration are important factors to include in PSS strategies. However, actual case examples of these factors are sparse and limited to conceptual examples. This paper describes five orthogonal views on PSS design, fostering integrated product/service thinking across organisational boundaries, via a systematic approach to user-oriented product and service development.

KW - value networks

KW - product service engineering

KW - Product/service-systems

KW - innovation strategy

UR - http://www.iced11.org

SN - 978-1-904670-24-7

VL - Vol.4 Product and systems design

BT - Proceedings of the 18th International Conference on Engineering Design

T2 - Proceedings of the 18th International Conference on Engineering Design

SP - 77

EP - 87

ER -