Mobility Behavior of the Elderly: an attitude-based segmentation approach for a heterogeneous target group
Publication: Research - peer-review › Journal article – Annual report year: 2011
The western population is ageing. Based on the assumption that the elderly are a quite heterogeneous population group with an increasing impact on the transport system, mobility types of the elderly were identified. By means of 1,500 standardized telephone interviews, mobility behavior and possible determinantes including infrastructural, sociodemographic and attitudinal variables, were assessed. The most important factors, identified by five regression analyses, served as type-constituent variables in a series of cluster analyses. The final cluster solution resulted in four segments of the elderly named Captive Car Users, Affluent Mobiles, Self-Determined Mobiles, and Captive Public Transport Users. The groups showed distinct mobility patterns as well as significant differences in infrastructural, sociodemographic and attitudinal variables. The study provides a more comprehensive understanding of the diverse lifestyles, attitudes, travel behavior and needs of the elderly. Furthermore, it identifies starting points for the reduction of car use.
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- Attitudes, Segmentation, Mobility behavior, Ageing population, Target-group, Elderly travel