Kansei Engineering and Website Design

Publication: Research - peer-reviewArticle in proceedings – Annual report year: 2012

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Capturing users’ needs is critical in web site design. However, a lot of attention has been paid to enhance the functionality and usability, whereas much less consideration has been given to satisfy the emotional needs of users, which is also important to a successful design. This paper explores a methodology based on Kansei Engineering, which has done significant work in product and industrial design but not quite been adopted in the IT field, in order to discover implicit emotional needs of users toward web site and transform them into design details. Survey and interview techniques and statistical methods were performed in this paper. A prototype web site was produced based on the Kansei results integrated with technical expertise and practical considerations. The results showed that the Kansei Engineering methodology in this paper played a significant role in web site design in terms of satisfying the emotional needs of users.
Original languageEnglish
Title of host publicationProceedings of the ASME 2012 International Design Engineering Technical Conferences & Computers and Information in Engineering Conference
Number of pages11
PublisherAmerican Society of Mechanical Engineers
Publication date2012
StatePublished - 2012


ConferenceASME 2012 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference
CountryUnited States
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ID: 9718909