TY - GEN

T1 - Combining Narrative and Numerical Simulation

T2 - Proceedings of the 18th International Conference on Engineering Design

A1 - Hansen,Mette Sanne

A1 - Ladeby,Klaes Rohde

A1 - Rasmussen,Lauge Baungaard

A1 - Jacobsen,Peter

AU - Hansen,Mette Sanne

AU - Ladeby,Klaes Rohde

AU - Rasmussen,Lauge Baungaard

AU - Jacobsen,Peter

PB - Design Society

PY - 2011

Y1 - 2011

N2 - Strategic simulation is the combination of narrative and numerical simulation and can be used as a tool to support strategic decision making by providing different scenarios in combination with computer modelling. The core of the combined simulation approach (CSA) is to make it possible for decision makers to systematically test several different outputs of possible solutions in order to prepare for future consequences. The CSA can be a way to evaluate risks and address possible unforeseen problems in a more methodical way than either guessing or forecasting. This paper contributes to the decision making in operations and production management by providing new insights into modelling and simulation based on the combined narrative and numerical simulation approach as a tool for strategy making. The research question asks, “How can the CSA be applied in a practical context to support strategy making?” The paper uses a case study where interviews and observations were carried out in a Danish corporation. The CSA is a new way to address decision making and has both practical value and further expands the use of strategic simulation as a management tool.

AB - Strategic simulation is the combination of narrative and numerical simulation and can be used as a tool to support strategic decision making by providing different scenarios in combination with computer modelling. The core of the combined simulation approach (CSA) is to make it possible for decision makers to systematically test several different outputs of possible solutions in order to prepare for future consequences. The CSA can be a way to evaluate risks and address possible unforeseen problems in a more methodical way than either guessing or forecasting. This paper contributes to the decision making in operations and production management by providing new insights into modelling and simulation based on the combined narrative and numerical simulation approach as a tool for strategy making. The research question asks, “How can the CSA be applied in a practical context to support strategy making?” The paper uses a case study where interviews and observations were carried out in a Danish corporation. The CSA is a new way to address decision making and has both practical value and further expands the use of strategic simulation as a management tool.

KW - Strategic simulation

KW - Design management

KW - Computer modelling

KW - Corporate foresight

KW - Scenario analysis

KW - Process modelling

SN - 978-1-904670-30-8

VL - Vol.10 Design Methods and Tools

BT - Proceedings of the 18th International Conference on Engineering Design

SP - 190

EP - 199

ER -