Combining Narrative and Numerical Simulation: A Supply Chain Case

Publication: Research - peer-reviewArticle in proceedings – Annual report year: 2011

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Strategic simulation is the combination of narrative and numerical simulation and can be used as a tool to support strategic decision making by providing different scenarios in combination with computer modelling. The core of the combined simulation approach (CSA) is to make it possible for decision makers to systematically test several different outputs of possible solutions in order to prepare for future consequences. The CSA can be a way to evaluate risks and address possible unforeseen problems in a more methodical way than either guessing or forecasting. This paper contributes to the decision making in operations and production management by providing new insights into modelling and simulation based on the combined narrative and numerical simulation approach as a tool for strategy making. The research question asks, “How can the CSA be applied in a practical context to support strategy making?” The paper uses a case study where interviews and observations were carried out in a Danish corporation. The CSA is a new way to address decision making and has both practical value and further expands the use of strategic simulation as a management tool.
Original languageEnglish
Title of host publicationProceedings of the 18th International Conference on Engineering Design : Impacting Society through Engineering Design
Number of pages528
VolumeVol.10 Design Methods and Tools
PublisherDesign Society
Publication date2011
Pages190-199
ISBN (print)978-1-904670-30-8
StatePublished

Conference

Conference18th International Conference on Engineering Design : Impacting Society Through Engineering Design
Number18
CountryDenmark
CityCopenhagen
Period15/08/1118/08/11
Internet addresshttp://www.iced11.org/

Keywords

  • Strategic simulation, Design management, Computer modelling, Corporate foresight, Scenario analysis, Process modelling
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