Attitude-Based Target Groups to Reduce the Ecological Impact of Daily Mobility Behavior

Publication: Research - peer-reviewJournal article – Annual report year: 2010

Not written here

  • Author: Hunecke, Marcel

    Ruhr-Universität Bochum

  • Author: Haustein, Sonja

    Unknown

  • Author: Böhler, Susanne

    Wuppertal Institute for Climate, Environment and Energy

  • Author: Grischkat, Sylvie

    University of Lüneburg

View graph of relations

This study analyzes the usefulness of an attitude-based target group approach in predicting the ecological impact of mobility behavior. Based on a survey of 1,991 inhabitants of three large German cities, constructs derived from an expanded version of the Theory of Planned Behavior were used to identify distinct attitude-based target groups. Five groups were identified, each representing a unique combination of attitudes, norms, and values. The groups differed significantly from each other with regard to travel-mode choice, distances traveled, and ecological impact. In comparison with segmentations based on sociodemographic and geographic factors, the predictive power of the attitude-based approach was higher, especially with regard to the use of private motorized modes of transportation. The opportunities and limits of reducing the ecological impact of mobility behavior on the basis of an attitude-based target group approach are discussed.
Keyword: Conservation-ecological-behavior,Attitudes,Transportation,Ecological assessment,Target groups
Original languageEnglish
JournalEnvironment and Behavior
Publication date2010
Volume42
Journal number1
Pages3-43
ISSN0013-9165
DOIs
StatePublished

Bibliographical note

Copyright © 2011 by SAGE Publications

CitationsWeb of Science® Times Cited: 10
Download as:
Download as PDF
Select render style:
APAAuthorCBEHarvardMLAStandardVancouverShortLong
PDF
Download as HTML
Select render style:
APAAuthorCBEHarvardMLAStandardVancouverShortLong
HTML
Download as Word
Select render style:
APAAuthorCBEHarvardMLAStandardVancouverShortLong
Word

Download statistics

No data available

ID: 5853301